This Subcategory is part of the Credibility Category and applies to both individuals and the organization in general.
Communicating is much more than just informing.
A high impact communication has to be one in which the sender and receiver of the information interact with each other.
In this subcategory, we measure the quality of communication that occurs in companies and between personals.
For communication to be effective, it has to be bi-directional. It is not enough just to notify or inform, but there must be a dialogue between the parties.
This Subcategory measures how effective this two-way dialogue is between the sender and receiver.
This area measures how much the organization keeps employees informed about important things, how clear are the policies, procedures and objectives established in it and how open is senior management and the organization to a dialogue between all its parts.