Here what we measured is whether the vision, mission and values are clear, communicated efficiently and consistently within the company.
We measure whether the people who collaborate within the company feel that these creeds are really a fundamental part of the organization and that they live by making decisions within it.
It takes into account the level of coherence of the leaders with respect to their follow-up of these statutes and how is the conduct of all the members of the same with respect to the established creeds.